How APEDA helped increase India’s agricultural exports

As Indian agricultural exports are beginning to break into the global market, especially non-basmati rice exports, the Food and Agricultural Export Development Authority (APEDA) is playing an important role, accounting for 49% of the export market. all shipments. of these products.

Founded on February 13, 1986, APEDA began with agricultural exports of $0.6 billion. Last fiscal year, its shipments of agricultural products totaled $20.67 billion and expanded its footprint to 205 countries.

APEDA was established under an Act of Parliament by the government under the aegis of the Ministry of Trade and Industry once it realized the importance of exports of processed agricultural and food products .

APEDA’s progress in agricultural exports has not been easy. “Despite several logistical challenges faced in the global commodity trade, India’s exports of agricultural and processed products have grown at a steady pace over the past decade,” says Mr. Angamuthu, Chairman of APEDA.

Export Basket Breakdown

Today, the authority has become the cornerstone of the government’s success in promoting exports of agricultural products. Of APEDA’s share in exports of agricultural products, cereals and fresh horticultural products represent 59%, cereal preparations and miscellaneous processed products 23% and animal products 18%.

For the current fiscal year, APEDA has set an export target of $23.7 billion and by the end of January, it had reached more than 70%, or $17.2 billion. The rest of the target will be achieved within the given time frame, said the APEDA President.

In advancing the cause of agricultural exports, APEDA has been promoting information technology based activities to facilitate business in India’s export promotion and development. It has undertaken initiatives such as paperless office (re-engineering, digital signatures, electronic payment facility), APEDA mobile application, progressive online service delivery, monitoring and evaluation, uniform access and virtual fair to make governance more efficient and effective.

Ethnic products with GI label

The authority has focused on promoting exports of locally sourced geographical indication (GI) products in addition to indigenous and ethnic agricultural products to respond to Prime Minister Narendra Modi’s call for ‘vocal for local’ and “Atmanirbhar Bharat”.

APEDA says it has identified new products and export destinations and trial shipments have been facilitated accordingly. Of the 150 agricultural products labeled GI to date, more than 100 registered fall under the category of APEDA programmed products (cereals, fresh fruits and vegetables, processed products, etc.).

Finally and this fiscal, dragon fruit, patented village rice, jackfruit, jamun, Burmese grapes, dehydrated mahua flowers and puffed rice are some of the ethnic and GI labeled products shipped out of the country. GI mango varieties, GI labeled Shahi lychee, Bhalia wheat, Madurai malli, Mihidana, Sitabhog, Dahanu Gholvad Sapota, Jalgaon banana, Vazhakulam pineapple and Marayoor jaggery are among them, Angamuthu explains.

Strategic reports

To give an extra boost to exports, country-specific agricultural export strategy reports have been prepared for 60 countries to tap into the potential. A market information unit was created within APEDA and started publishing electronic market information reports including detailed market analysis.

So far, 27 reports have been prepared for mango, basmati rice, non-basmati rice, peanut, grape, pickles, dehydrated onion, pomegranate, banana, potato, buffalo meat, pork, fresh cut flowers, wine, eggs and dairy products. (SMP & cheese), biscuits, jaggery, millets, fruit and vegetable seeds, moringa, fox nut, fruit juice, mango pulp, potato flakes and cereal preparations.

APEDA has set up a Farmer Login Portal on its website to provide a platform for Farmer Producer Organizations (FPOs) or Farmer Producer Companies (FPCs) and cooperatives to interact with exporters. About 3,295 FPO/FPC and 3,315 exporters have been registered on the portal so far, he said.

APEDA has also integrated a Blockchain solution into its GrapeNet traceability platform, which is a web-based certification and traceability software system for tracking fresh grape exports to the European Union. The Blockchain solution, called APEDA Trust Chain, tracks all the details of the export shipment, down to the location of the vineyards.

Over the past decade, exports of agricultural and processed food products under the APEDA basket grew to ₹1.53049 crore in 2020-21 from ₹42,437 crore in 2010-11, according to Directorate data. general business intelligence and statistics.

Intake of non-basmati rice

During the April to December period of the current financial year, APEDA exported agricultural and processed food products worth $17,465 million (₹1,29,782 crore).

Non-basmati rice, India’s top export among the many agricultural and processed food exports in the APEDA basket, contributed almost a quarter of total exports in 2020-21. The top three products in APEDA’s export basket in 2020-2021 were non-basmati rice (23.22%), basmati rice (19.44%) and buffalo meat (15.34%). These products together account for 58% of total shipments.

Over the years, APEDA has addressed issues regarding product safety and global promotion for all of its product categories, compromising over 800 tariff lines. With agriculture’s increasing awareness of environmental and food safety issues in importing countries and ever-changing food standards and consumer preferences, APEDA has sensitized its commercial exporters to export requirements. I

Considering the importance of food safety and food traceability required by importing countries from developed economies, APEDA has taken a number of initiatives in the field of quality development such as the preparation of standards , procedures for identified potential products, development of a residue monitoring protocol, recognition of laboratories and implementation of traceability systems.

Other initiatives

In fact, APEDA launched its first traceability system for exporting grapes to EU countries in 2005-2006, Angamuthu explains. It has now been extended to peanuts (Peanut.net); organic products (Tracenet) and meat products (Meat.net). Traceability systems for more products are being developed, the APEDA president said.

APEDA, which has been designated as the secretariat of the National Organic Production Programme, has been able to achieve export growth over the past two years despite the disruption of supplies during the Covid-19 pandemic.

APEDA has organized a host of activities such as organizing a virtual buyer-seller meeting, showcasing the strength of Indian agricultural exports on the virtual trade fair platform, synergy with ministries and convergence of various programs managed by line ministries and relevant organizations.

“APEDA’s visionary approach, aggressive and relentless efforts have enabled India to position itself as a consistent and quality supplier of agricultural products,” Angamuthu said.

Published on

February 13, 2022

Amalia H. Mercado