Social Media Marketing, Farm Products” – Oswego County Today

OSWEGO COUNTY – There’s no denying that using social media and the internet to market products has enormous benefits for businesses of all sizes and in all sectors, including those in agriculture of course.

These benefits include, but are not limited to, productive brand awareness building, audience targeting and engagement, and cost benefits (usually free or low cost to the user). Understanding how to make the most of what social media marketing (or SMM) has to offer your business can make all the difference in launching an SMM campaign that yields positive results.

Find out how simple and rewarding SMM can be for your agricultural business at an upcoming workshop, “It’s All About Clicking: Social Media Marketing and Agricultural Commodities”, proudly hosted by Cornell Cooperative Extension of Oswego County (CCE Oswego).

Join guest speaker Amanda Bickford, CCE Local Food Marketing Specialist, as she explains how to use specific social media platforms more effectively for an effective SSM campaign. Platforms covered will include Facebook and Instagram, with the Google Business Profile also covered. Website building will also be covered, with links to free online resources for further learning.

The workshop is free and will take place on Thursday, August 25, 2022 at 2:00 p.m. via Zoom with in-person seating available at the CCE Oswego office in Mexico City, NY. Registration is required to attend. For more information and to register, visit thatscooperativeextension.org/events/2022/08/25/it-just-clicks-social-media-marketing-agricultural-products.

In-person places are limited and available on a first-come, first-served basis. For more information or assistance with registration, please contact Erich Keena, Agricultural Economic Development Specialist, at 315-963-7286 ext. 203 or [email protected]

Cornell Cooperative Extension is a recognized employer and educator that values ​​AA/EEO, protected veterans, and people with disabilities and provides equal employment programs and opportunities. People with special needs can call the Oswego County office of the CCE for assistance with making accommodations. Call (315) 963-7286 or visit thatscooperativeextension.org to learn more about CCE Oswego and what we do.

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Amalia H. Mercado