The center focuses on promoting exports of niche agricultural products labeled GI

In line with Prime Minister Narendra Modi’s call for “Vocal for Local” and “Atmanirbhar Bharat”, the Centre, through the Agricultural and Processed Foods Export Development Authority (APEDA), facilitated the trial shipments to new markets around the world for products such as Kala Namak rice. , Naga Mircha, Assam Kaji Nemu, Bangalore Rose Onion, Nagpur Oranges, GI Varieties of Mangoes, GI-tagged Shahi Litchi, Wheat Bhalia, Madurai Malli, Jalgaon Banana, Vazhakulam Pineapple, Marayoor Jaggery, etc.

Some of the shipments of IG products in 2021 included the export of Naga Mircha (King Chilli) from Nagaland to UK, Black Rice from Manipur and Assam to UK, Assam Lemon to United Kingdom and Italy, three GI mango varieties (Fazli, Khirsapati and Laxmanbhog) from West Bengal and one GI mango variety (Zardalu) from Bihar to Bahrain and Qatar.

Around 30kg of a sample shipment of Joynagar Moa, a sweet treat from South 24 Pargana district in West Bengal, was sent via Kolkata airport to Bahrain.

“To promote exports of agricultural products labeled with geographical indications (GIs) of local origin, the Center has worked to identify new products and new export destinations. While Darjeeling tea and Basmati rice are the two popular GI labeled agricultural products in India, there are multitudes of GI labeled products in various corners of the country which have niche but loyal customers and need to be marketed properly to reach more consumers. potential buyers. “, reads the press release.

The government has focused on linking Farmer Producer Organizations (FPOs), Food Production Companies (FPCs) and exporters with international business communities to create an export hub in Varanasi, in particular for agricultural products bearing a GI label.

To ensure the promotion of GI labeled products, a prime location has been identified in the departure area of ​​Lal Bahadur Shastri International Airport in Varanasi.

In June 2021, the first shipment of the season of 1048 kg of GI labeled Malihabadi Dusseheri mangoes was exported from Lucknow to the UK and the UAE.

Promoting unique GI products from the North East region such as Manipur Black Rice (Chak-Hao), Manipur Kachai Lemon, Mizo Chilli, Arunachal Orange, Meghalaya Khasi Mandarin, Assam Kaji Nemu, Karbi Anglong Ginger, Joha Rice and Tripura Queen Pineapple, Center, through APEDA, organizes buyer-seller meetings, conducts awareness and capacity building workshops with various organizations.

GI products from other regions included Sangli Raisins, Nagpur Orange, Dahanu Gholvad Chikoo, Marathwada Kesar Mango, Jalgaon Banana from Maharashtra, Kandhamal Turmeric from Odisha and Bangalore Pink Onion from Karnataka, Allahabad Surkha guava, Kalanamak rice from Uttar Pradesh, Madurai Malli from Tamil. Nadu etc.

In 2020, virtual buyer-seller meetings were organized with the United Arab Emirates and the United States, two of the largest export markets for APEDA programmed products, in association with the Embassy of India in Abu Dhabi and the Indian Embassy in Washington DC.

The GI Product Gathering provided a platform for interaction between Indian exporters and importers from the United States and the United Arab Emirates.

To date, there are 417 registered GI products and among them, about 150 GI labeled products are agricultural and food products, of which more than 100 registered GI products fall under the category of APEDA programmed products (cereals, fresh fruits and vegetables, transformed, etc).

Amalia H. Mercado